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All Information is Created Equal

We reward the right answer. Getting the right answer leads to correct decisions and actions. Being accurate and correct is a requirement of success. But sometimes our focus on getting the right answer blocks our discovering the wrong one. Sometimes, these wrong...

Why Are We Doing This?

You probably remember the old saw about the wisdom of bringing a knife to a gunfight. Obviously you’ll be out matched and have a bad day. Yet, so much of the thinking that goes into shaping and changing companies revolves around the tools and tactics that a consultant...

How to Make a Successful Partnership

Becky, a consultant, was telling us about a proposal she made a few years ago. The project was big and she needed help so she partnered with company that she had worked with before. They agreed to work as one company to reduce customer concerns about managing multiple...

Work Your Network

Based on a mash up of computer networking theory and the concept of six degrees of separation, network science is an emerging theory of marketing. It’s the building and utilization of a group of contacts whom you could help that can help you. The website LinkedIn is...

Read Me

We help people fix business problems . We design business structures for them. We help them secure funding and determine strategies for growth. All of these things have one thing in common: At some point, all of what is said is boiled down to words on paper. Needless...

Write It Down

Most of us keep to-do lists. We have iPads and smart phones and keep track of what we’ve promised to other people. We track the things we need to get done. But what about the future? What about those great ideas that happen while waiting in line? We’ve all had that...