949-336-8284 | 800-741-8444 pmehit@custombps.com

Who is Your Customer? | Peter Mehit

We all need more customers. Growing top line revenue is survival. Without setting the table, you have no chance to make a profit, or even just stay in the game. With so much hype around the internet and social media, more established forms of marketing are being...

Marketing to Gen X | Lydia Mehit

Many business owners think that EVERYONE is their customer, so they create a coupon, find a monthly delivery system (a coupon magazine or coupon mailer) and hope for the best. But, understanding your target customer can give you insights into how to price, how to...

Marketing to Millennials | Lydia Mehit

Millennials have been the target of more scrutiny than any other generation. Why? Because as a generation, they are larger than the Baby Boomer generation that clocked in at 77 million. Baby Boomers were a significant force in terms of purchasing power, political...