by Lydia Mehit | Sep 25, 2018 | Uncategorized
We are rolling into the last quarter of the year, with a new year closing in on us quickly. A new calendar is a blank slate. All of the missteps of the prior year are erased and nothing but possibility is before us. What will happen in the next year? To a large...
by pmehit | Sep 18, 2018 | Uncategorized
We have worked with thousands of startups, ranging from brick and mortar businesses, to mobile apps, to internet portals to medical devices, special materials and, literally, cancer cures. Each one of these clients brought a different level of sophistication. Each...
by pmehit | Sep 10, 2018 | Uncategorized
I remember one time watching a marksman shoot at a target with a blindfold on. At about 50 yards away, I would have been challenged to hit any of the rings of the target with both eyes open and focused. The marksman was turned so his back was to the target and then...
by pmehit | Aug 20, 2018 | Uncategorized
Growing top line revenue is survival. Without setting the table, you have no chance to make a profit, or even just stay in the game. With so much hype around the Internet and social media, more established forms of marketing are being discounted. Yet the elevation of...
by pmehit | Aug 13, 2018 | Uncategorized
Many business owners think that EVERYONE is their customer, so they create a coupon, find a monthly delivery system (a coupon magazine or coupon mailer) and hope for the best. But, understanding your target customer can give you insights into how to price, how to...
by pmehit | Aug 6, 2018 | Uncategorized
Millennials have been the target of more scrutiny than any other generation. Why? Because as a generation, they are larger than the Baby Boomer generation that clocked in at 77 million. Baby Boomers were a significant force in terms of purchasing power, political...
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