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Why is Now | Peter Mehit

We have worked with thousands of startups, ranging from brick and mortar businesses, to mobile apps, to internet portals to medical devices, special materials and, literally, cancer cures.  Each one of these clients brought a different level of sophistication.  Each...

Hitting the Target Before You Shoot | Peter Mehit

I remember one time watching a marksman shoot at a target with a blindfold on.  At about 50 yards away, I would have been challenged to hit any of the rings of the target with both eyes open and focused.  The marksman was turned so his back was to the target and then...

Marketing to Gen X | Lydia Mehit

Many business owners think that EVERYONE is their customer, so they create a coupon, find a monthly delivery system (a coupon magazine or coupon mailer) and hope for the best. But, understanding your target customer can give you insights into how to price, how to...

Marketing to Millennials | Lydia Mehit

Millennials have been the target of more scrutiny than any other generation. Why? Because as a generation, they are larger than the Baby Boomer generation that clocked in at 77 million. Baby Boomers were a significant force in terms of purchasing power, political...

Five Qualities That Erase Fear

People like to focus on the company creating the next killer app or designing the next cool product, but when speaking of entrepreneurs as a class, the field is much bigger than the tiny number trying to create the next Facebook. Entrepreneurs are also the people...