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Marketing to Gen X | Lydia Mehit

Many business owners think that EVERYONE is their customer, so they create a coupon, find a monthly delivery system (a coupon magazine or coupon mailer) and hope for the best. But, understanding your target customer can give you insights into how to price, how to...

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Marketing to Millennials | Lydia Mehit

Millennials have been the target of more scrutiny than any other generation. Why? Because as a generation, they are larger than the Baby Boomer generation that clocked in at 77 million. Baby Boomers were a significant force in terms of purchasing power, political...

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Five Qualities That Erase Fear

People like to focus on the company creating the next killer app or designing the next cool product, but when speaking of entrepreneurs as a class, the field is much bigger than the tiny number trying to create the next Facebook. Entrepreneurs...

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Three Fairy Tales and an Action Thriller

 The hero bursts through the window, firing two 9mm pistols. Even as the casings and glass are hitting the ground, the bullets find their mark, felling dark robed assassins. She crosses a large empty warehouse, dodging knives, grenades, bullets and well choreographed...

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Seven Reasons Why Business Plans Don’t Deliver

I have been hearing a growing drumbeat from angel investors that start ups shouldn’t waste their time writing a business plan. “They suck,” one angel investor told me recently, “Especially the financials. They’re clueless and it shows.” His viewpoint was driven home...

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10 Things You Should Know About Franchises

Many people displaced by the Great Recession are looking into purchasing franchises to replace their income. For many people whose primary work experience has been in corporations, franchises are appealing because they are a ‘business in a box’. For the payment of a...

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Watch Your Eaches

In the pursuit of multi-million dollar outsourcing contracts, the company I worked for required me to defend my financial projections.  The auditor who usually ran these reviews was one of the kindest, yet toughest, auditors I’ve ever worked with. He’d always start...

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Under the Gun

“Play that part the way it is on the record,” he said, his face getting red. The drum part in question, in a song I can’t even remember now, was a mistake on the part of the drummer who recorded it. It was almost impossible to duplicate. But John wasn’t hearing it....

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Linked In Beauty Pageant

If you’re on Linked In you’ve gotten them. The notes from people that you linked up with because you met them once at a mixer or because they knew someone you knew, or, let’s be honest, because you wanted to see that ‘500+ connections’ next to your name. Some of them...

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